The measure of things

Port Strategy: "The main issues with all KPIs are first, being able to collect the data accurately, regularly and consistently, and second, making sure you are comparing like with like", Neil Davidson, Drewry

Drewry Shipping Consultants advises clients on a host of possible KPIs but again, as Drewry ports director Neil Davidson points out, it all comes down to the way they are measured and used.

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