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Communication gap
For an accurate assesment of service levels, talk to users, not ports.
For a business that is essentially a service provider, do ports really “engage” with their customers? Do they listen to the concerns of the lines who are their direct clients, or the shippers and importers who provide the cargo flows across the wharves?
Port Strategy obtained three diverse views – from a major container line, a shipowner lobby group and a shippers’ body – and the consensus is that port managers need to up the ante on their customer communication.
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